Today I’d like to share some thoughts and concerns on the direction Fuji, my camera brand of choice seems to be taking lately … Despite all the hype & dust kicked up over recently launched models I am absolutely NOT interested in 2 of the latest offerings (and consequently I will not “upgrade”. Ever. No sir). So, dear Fuji, in case you should one day happen to stumble on to my blog and read this, I hope you will appreciate my humble feedback and take note! For all others, please read on before you pull the trigger to maybe prevent being disappointed!
On the bike, captured by X-H1 with XF 56mm F/1.2 @F/8, 1/220 sec, ISO 200, developed in Capture 1
“Quo vadis?” is a classic Latin phrase meaning “Whither goest thou?” (or in contemporary English: “Where are you going?”). So, with this open letter I wanted to address precisely that question to Fuji … After trading in one of my X-H1 bodies around half a years ago to help finance a medium format GFX50R with a couple lenses, instead of getting one of Fuji’s brand new exchangeable lens bodies (X-Pro3, X-T4), I last week actually went out and got m’self another X-H1! Again (and it was a helluva bargain at 800 bucks too, if you bear in mind that one initially used to sell for more than twice as much!)
I mainly use my X-H1’s with my 23mm/1.4 and 56mm/1.2 lenses bolted on ‘em (as you might know I’m a paranoid about changing lenses … ;-). With these large aperture lenses coupled to the X-H1’s great in body image stabilisation feature, I can really enjoy my twilight & night photography w/o needing to lug a heavy tripod around … Now, there for sure gonna be some of youse out there sayin’ “Jeezus, how stupid can he be? With the fan-tas-tic X-T4 just launching as we speak, including image stabilisation and latest sensor and what not … WTF?” (remember Fuji saying some time ago the IBIS feature ain’t never gonna be possible in the more compact footprint of the X-T line?). With all the “ambassadors” & “influencers” parroting all over the net that the X-T4’s the next best thing after sliced bread, the very best of, THE one and only, yada, yada … Hey, that “hendriximages” guy must be totally nuts. Crazy. Must’ve just gone off the reservation by sticking to his antique X-Pro2’s and buying that miscarriage of an X-H1, despite all these shiny new “pure photography tools” (X-Pro3) and “Jack of all trades” (X-T4) being available … Might wanna go out and get some professional help right there, he should!
Yeah, well I actually use my X-H1’s. A lot. And I really like them, they’re very comfortable in hand & they got a great user interface. Sadly the internet don’t seem to agree - also the X-H1 seems to be a ‘www hate magnet’, just like the XF18 F/2 R is …
Town house triangle, seen by X-H1 with XF 23mm F/1.4 @F/8, 1/1300 sec, ISO 200, developed in Capture 1
Anywayz … For me just about the only thing Fuji did right with their latest new APS-C camera launches was the X100V. With a significantly improved lens, added weather resistance and a subtle, visible fold-out LCD, carefully evolving its design as to not lose the X100 line’s heritage, this one solved the main misgivings of the previous models & ticked all the boxes for me. For me it’s an absolute winner, finally delivering on the initial promise of a street photographer’s dream. I love my X100V and she’s always with me (especially when I’m not on a planned photo op, and then some!). Thanks God they didn’t put that crummy hidden LCD on there …
But the X-Pro3 or the X-T4? No. Those ain’t gonna be for me. Sorry Fuji, I’m just ain’t interested. Not at all!
So, if you’ve somehow managed to continue reading up to here w/o heading straight over to my comments section below to shoot me down in flames, please gimme a chance to explain! I’ve always had a soft spot in my heart for rangefinder style cameras, because of their optical viewfinder (OVF) allowing for an unobstructed, realistic view of the subject, including the world “outside the frame” (great for environmental, documentary & street photography). I use that OVF for composing around 30% of my images and its existence is one of my main reasons for being faithful to the Fuji brand (no other mirrorless camera maker has this feature …)
Now let’s start with the X-Pro3. I really can’t imagine what demon took possession of product management over at Fuji when they decided to cripple the X-Pro3’s OVF (Optical ViewFinder) by restricting it to only one magnification level (0.52x). The consequence of this renders the X-Pro3’s OVF completely unusable for me. Useless. Like totally! If they were doing this to save costs they might as well could’ve better gotten rid of the OVF all together. That would’ve saved ‘em even more cost and a lot of trouble too … So, why’s the X-Pro3’s OVF crippled? Well, it kinda only really works with the 23mm lens. With the the shorter focal length of the 18mm the frame lines are outside the viewfinder’s boundaries (Ok, seems nobody ‘cept me and a couple other crazies likes that 18mm lens anywayz …). And with the 35mm (THE documentary lens, the one you might use most often) the frame lines are so small & lost in the middle of the viewfinder you kinda need a microscope to see what’s going on in there. Hell the area outside the frame shows more than the actual picture you’re trying to frame (and btw you can just forget about the 56mm or anything beyond). On the other hand my X-Pro2’s OVF with variable magnification allows 3-4 lenses to live happily in it (18mm, 23mm, 35mm, and even the 56mm in a pinch). Whereas the X-Pro3’s crippled OVF only works with 1-2 lenses, the 23mm & the 35mm (kinda)
I probably could somehow learn to live with the other 2 “upgrades” of the X-Pro3: The missing D-pad and that weird “hidden” LCD (meaning you can’t even compensate the lost custom function slots due to the missing D-pad via touch screen gestures when the LCD is hidden). OK, OK I get it, y’all can’t do no “pure” or “serious” photography if the LCD’s not hidden … But IMO all that ain’t ever gonna justify the X-Pro3’s approx. 2 grand price point. No way. Note, you can still get a new X-Pro2 (w/o the crippled OVF & w/o that dorky “hidden” LCD gimmick) for half that price, and then you even get slightly better high ISO & shadows noise behaviour to boot. And I promise, you will not not notice any difference between the 26 and 24 MP sensors either (actually I even prefer the rendering of the X-Pro2’s / X-H1’s X-Trans III sensor over the X-Pro3’s one). So, it’s kinda a “no-brainer”, if you ask me! Take a look at the beautiful shades of white below:
White in white street, X-H1 with XF 56mm F/1.2 @F/8, 1/800 sec, ISO 400, developed in Capture 1
Ok, so what about the upcoming X-T4?. Feature-wize it’s quite amazing what Fuji has packed into a still very compact body for a reasonable price (approx. 150$ less than X-Pro3): The X-T4 includes all the goodies contemporary camera tech can offer, so it’s quite impressive from a business proposition point of view. The single reason why I ain’t gonna put down my money for this one is ergonomics (or better lack thereof …): The X-T4’s shutter button is placed at a larger distance rearwards vs. the grip, and w/o forward inclination compared to the X-H1, see below image:
So, pressing the shutter requires an awkward contortion of your index finger respective to your hand holding the grip. Furthermore for my (medium sized) hands the X-T line’s body size is too small for a camera with a central viewfinder (DSLR style) layout. My X-H1’s grip is more comfortable and due to the increased width of the camera the viewfinder is in a better position. These at the end were the reasons why I never really could get used to my X-T2, subsequently selling it and never ending up buying an X-T3 (compared to which the X-T4 is even worse, because its grip is protruding even more out from the front of the body)
A more critical issue for me is the X-T4’s new “multi-angle, reversible LCD screen”. While this may be great for the vlogger- & selfie crowd it is a downright hinderance to serious stills photography. Why? Firstly it takes far longer time to fold out the LCD 180° from the right all the way to the left and then rotating it upwards if you want to look down while shooting from waist level (ideal for street photography). It can’t be slanted up- or downwards while on the back of the camera! And when folded out the whole LCD screen is sticking out to the left side of the camera like a sore thumb, making handling the camera quite a fiddly & awkward affair compounded by the complicated manipulation of the LCD screen. On my X100V I can switch between viewfinder and using the LCD at waist level in a split second - I just quickly need to pull out the bottom of the LCD a few cm in one fluid movement to slant it and can immediately look down to enable unobtrusive shots in the streets, without having to lift the camera to my eye (do that & people will immediately notice you. forget any spontaneity right there …). Apart from this you might get worried that the X-T4’s LCD’s hinge could easily break off by leveraging the exposed LCD screen against the body, while moving around to get a good perspective. To be fair I haven’t yet been able to physically try an X-T4 out, but I know all about this problem coz I had such a folding / twisting LCD in Nikon & Panasonic point and shoots a long time ago & and it freaked the heck outta me …
Summarizing, while I commend Fuji for having the courage to try out new things, for me the development direction of Fuji’s 2 new top-of-the-line ‘Flagship’ cameras has taken a completely wrong turn. On the:
X-Pro3 by crippling precisely THE key feature inherent to a rangefinder style camera (the OVF!)
X-T4 by an awkwardly placed shutter button and a cumbersome 3-D articulating LCD screen needing a time consuming manipulation and with the risk of damage due it’s exposed position when in use
These user interface & ergonomics misgivings may just be my subjective perception, but for me they’re a major blocking point to purchasing these cameras because they are a hinderance to a fluent & unobtrusive photographic process. Furthermore in my point of view the other “improvements” of these new models are not a sufficient upgrade vs. my current cameras to justify the requested price premium
Fuji PLEASE get this right on your next generation cameras, then they most probably will become unbeatable photographic tools! One of Fuji’s core strengths is listening to its consumer base. If they want to continue getting my hard earned cash they will have to quit playing around and go back to focus on core usability and ergonomic aspects of their cameras for serious photographers! All this trying to create a one-size-fits-all concept which attempts to suit everybody (photographers, videographers, vloggers and selfie aspirants) - kinda “Jack of all trades, master of none” approach will require major compromises from everyone and satisfy no one (because the requirements and processes of all these applications are so different). For me there are 3 distinct target groups, for which Fuji would do better to create dedicated solutions for and focus in fulfilling their key needs:
Serious still photographers
Videographers & film makers
Vloggers & instagrammers / selfie aspirants
If Fuji don’t respect these user groups’ diverse requirements they for sure risk losing their consumer centric heritage and added value vs. other brands, risking to drive loyal customers to jump ship. However I do think that the first two groups can be combined by a using a separate dedicated (stills/video) menu system, like the X-T4 has. Only, at least PLEASE go back to the X-H1, X-T2/3 type articulating LCD screen! Fuji you listening?
Sun pavillon, observed by X-H1 with XF 23mmm F/1.4 @F/8, 1/100 sec, ISO 400, developed in Capture 1
I hope this has been helpful to solve your own personal dilemmas as to what to do. I strongly advise y’all to think it over very carefully before you trade in your X-Pro2’s or X-H1’s (or X-T3’s for that matter) for the new X-Pro3’s and/or X-T4’s. There’s no way back and you might regret it, so, maybe you get a chance to try them out thoroughly side-by-side (rental or borrow a demo kit from your AD), before deciding! For me they are in no way worth their price premium!
Please leave me any questions and/or remarks in the comment section below or on my “about” page, Have a great Sunday, stay heathy and be safe!
Thanks for your interest & support, cheers
Hendrik
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